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Culture drives the commercial, not the other way around! Ultimately, the leader is the mirror of the culture within a company. It is said: “Show me your leader, it will show me your company. The good, the bad, the ugly and everything in between.”

Planning on taking a well-earned holiday?  It may just be the most beneficial thing for your business. You see, the most valuable businesses are the ones that can survive without their owner. If your business cannot run without you, then you have a job, not a business.

Who's heard: “Hey listen, you've just got to think positive. You've just got to put the positive vibes out there and things will work out.”

With the economy shifting, consumers and businesses are becoming more selective with whom they spend their money with. History and even your own experience have shown that price is not the defining measure as to whether people choose you as their provider of choice unless there is nothing else to differentiate the options.

Artificial intelligence is an emerging technology that is transforming the trades and construction industry. One example is ChatGPT, a large language model trained by OpenAI, this is a computer program designed to hold conversations with humans in a natural and engaging way.

We first contacted tradie packs to create for us a new brand, something that was different from most and a brand that would have a high impact on retail consumers

The higher the level of trust and certainty, the less the price question/objection comes up. The lower the trust and certainty the higher the level of pricing objections.

If you pay attention to any of the media and economic commentaries at present, you will hear opinions of a downturn or correction in the economy - in particular, in the construction and related trades.

Today, your website is more than just a shopfront for your business. Yes, it is important to ensure that you convey a great perception of your business, as 82% of potential customers will review your online presence prior to making a buying decision.